The Examiner:
Detroit Business Development ExaminerRick Weaver
Don Snider addresses Summit in Detroit.
Impact Press/Rick Weaver
It is hard to remember the recession when you listen to Don Snider. The man that built Paper Plas into a multi-million dollar recycled paper supplier and is opening coffee shops at Detroit Metropolitan Airport spoke Thursday to more than 500 entrepreneurs and small business owners, many of whom are in the startup or retooling stages.
“If you are catching hell, let it go,” he said. “It you are going through hell you have to keep going.” His challenge was extremely motivating due to his proven track record of success. His remarks indicated that today’s economic climate offered two options. Either you get out of business or you find a way to make your business successful.
“All business have a shelf-life,” he explained. “In fact all aspects of life have a shelf-life. Think about dating.” The laughter of the audience made it clear they had understood his point. Past success may not mean future success. You have to keep your product fresh and focused on consumer needs.
He turned from business motivation to self-motivation by explaining that 80% of employees do not like their jobs. According to Snider, absenteeism and tardiness are all the proof we need to substantiate his allegation.
He stated entrepreneurs need to attack their businesses with a higher passion than the average employee.
“Small business owners have a 24/7 need. They cannot be successful with a 9 to 5 mindset,” Snider said in challenging the audience to determine their level of commitment to their businesses.
He closed with one final, but provocative, challenge by telling those in attendance to get help and also to give help to other entrepreneurs. “When a candle lights another candle, it loses nothing,” he said.
